Email Marketing

Scope: Email Newsletter, Email Automation, List Management, Brand Storytelling, Editing and Formatting Visuals, Brand Communication

In 2012, I took responsibility for the Adam Neeley Fine Art Jewelry mailing list. Since that time I have led the brand to better organize data and refine customer communication, which has increased brand loyalty and strengthened the email list. On average, open rates and click rates for this list are twice as strong as industry averages.

I started by considering the brand's unique communication needs, then sought to create thoughtful and efficient strategies. Accomplishments include:

- Annual list growth of 10-15%

- Brainstormed and implemented strategies for increasing the number of list subscribers

- Refined a recognizable e-newsletter style, advancing branding efforts

- Strong email interaction stats. The list enjoys a 34.6% average open rate (v. 15.7% industry average) and a 5.2% click rate (v. 2.2 industry average), with single campaigns open rates as high as 71.1%

In response to the recent developments in the email marketing space, automation has brought even great value and efficiency to email marketing efforts.

- Email Automation to ensure timely follow-up emails with minimal time investment

- Cross-platform advertisement integration, which leverages list subscriber data to inform targeted ad delivery

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