Web Content and Strategy — Kendall Anderson

Website Content and Strategy

Scope: Brand Development, Copy-writing, Editing, Brand Communication, Website Content, Visual Resources, Writing with Voice, Content Marketing

Innovative restaurant technology start-up Appetita needed a powerful online prescence to take their big idea to market.

After working with company founders to crystallize a value proposition and develop a company mission and vision, I set out to write content and collaborate on visuals that vividly represent their product online.

Content reflects an energetic and playful brand personality, inviting restaurateurs, diners, and investors alike. Values of transparency and accessibility are tangible through the content's direct communication and calls to action.

The site supports the company growth as a touch point for investors, clients, and partners. Appetita's online presence was received enthusiastically by the F10 group, who welcomed the startup to their 2017 Accelerator. While prototyping this innovative software, the Appetita team relies on their website to stimulate communication and refine product development.

Make My Content Shine