Blog Concept
Brand Blogs
Client: Kendra Renee Jewelry
Scope: Brand Blog Concept, Content Writing, Wordpress Blogging, Editing and Formatting Visuals, Brand Communication, Social Media Promotion, Customer Engagement, Content Marketing
Client Kendra Bryant, the talented Bay-Area jewelry designer behind the brand Kendra Renee Jewelry, wanted engaging and consistent content to connect with existing clients and transmit a feeling of her brand experience to prospective jewelry buyers.
With an established brand identity and marketing goals in mind, I developed the blog series "Jewelry Love Story." Bryant put me in touch with her happy customers and I took it from there.
I crafted and refined a mix of personal and brand-experience focused questions, corresponded with customers, edited and formatted their responses, posted the resulting text in Wordpress, created visuals to support the content, and promoted posts on the brand's social media platforms when new content was released. After managing this process for an initial period, I put the tools in Bryant's hands to continue.
The concept proved successful as a time-efficient strategy for producing unique yet repeatable content that shines with authenticity. The series is an ongoing blog which conveys brand identity and deepens loyalty with already happy customers. You can check out Kendra's blog here.
