Website Development

Scope: Website Design, Website Development, Website Content, Photo Editing, Wordpress, Brand Communication, Copy-writing, Editing, Visual Resource Creation

Award-winning jewelry designer and goldsmith Adam Neeley specializes in one-of-a-kind works of jewelry art. This world class brand needed a home online that transmitted a sophisticated personality and elegantly showcased these stunning creations.

With an established knowledge of the brand's unique character and offerings, I set to work building the new Adam Neeley Fine Art Jewelry website. I worked closely with Neeley, who brought a strong vision to the project.

Navigation leads visitors down different jewelry paths, all designed with their desires in mind. Whether holiday gifting or engagement ring shopping, the site offers resources and guidance. Neeley's most exquisite creations, his Couture Collection, is presented in an uncluttered space inspired by an art gallery.

The brand's luxurious and artistic, personality is conveyed in content and structure, encouraging visitors to slow down, indulge, and experience jewelry as art. Artist statements, "the Bench and Beyond Blog," use of video, and social media all transmit Neeley's pursuit of impeccable craftsmanship, innovation, and inspired design.

Loyal collectors and new visitors alike have flocked to the new website with enthusiasm. I continually work to keep the brand's website up to date with Neeley's latest creations, events, and inspirations.

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